Full spectrum
The overarching purpose of our qualitative research services is to help you and your clients succeed. Read more about our commitment, our expertise in traditional methods, our innovative online tools, and our capabilities to support your quantitative research projects.
Our commitment
We define the purpose of Qualitative Research to help your client to solve their business challenges and move their business to the next level. With this in mind, we believe that Qualitative Research needs to meet four success criteria:
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Business focus: fully understanding the business implications of the research design, which informs identifying relevant details during the interview.
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Listen: Listening closely to the respondent’s point of view, demonstrating empathy and ability to dive into their world.
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Discover. Always unearth the deeper motivations, concerns, barriers or moments of delight, using qualitative moderation and probing techniques flexibly and effectively.
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Adapt: Manage different respondent personalities flexibly to meet the time lines. Our moderators are trained in guiding the respondents effectively, in oder to reveal the insights relevant for addressing the business challenges.
Qualitative research
We bring in extensive experience in all traditional qualitative research methods, providing expertise and flexibility for helping your clients solving their business problems:
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Ethnographic face-to-face interviews (inc. filming & editing)
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IDIs in Central Location
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Duos/Trios in Central Location
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Focus Groups in Central Location
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Tele-depth interviews
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Web assisted Tele-depth interviews
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Pilots / Pre-tests
We have global partnerships with high quality viewing facilities across all key markets worldwide.
Qualitative online
We bring in expertise in online qualitative methodologies, having worked in community research since its inception. We help you tailor innovative solutions flexibly to your stakeholders needs.
Our online offering include:
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Online Focus Groups
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Online in-Depth Interviews
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Online Bulletin Boards
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Online Communities and Panels
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Mobile Research
Speak to us about designing the right online solution for you, e.g. for developing marketing executions in an iterative way, or building long-term panels to support NPD, or listening to patients in the moment, when it happens, via mobile solutions.
Quantitative support
Some qualitative projects require expertise in quantitative research. With our senior experience, we bring can help you to bring quantitative study to successful completion.
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Pilots / pre-tests (prior online quant survey)
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Designing attitudinal profiles for building a segmentation
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Developing utility factors for a max diff or conjoint exercise
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Informing pricing opportunity research
Our services
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Research Consultancy
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Project management
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Field coordination
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Recruitment
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Moderation
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Translation of research material
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Simultaneous translation
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Design of online qualitative platforms
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Booking and coordination of viewing facilities
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Transcripts (English & local language)
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Content analysis
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Country level analysis
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Full reporting
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Presentation
